Samsung Knox B2B
Overview
While Samsung is widely known for its consumer electronics, the company needed to strengthen its position as a leader in solving business challenges. Our mission was to transform their B2B brand, ensuring that their content, brand promise, and website communicated Samsung’s ability to deliver innovative solutions for businesses of all sizes.
Art direction & design
SapientNitro
Samsung
2016
Agency
Role
Year
Client
Defining the brand promise
We developed a brand promise, manifesto, and platform that communicated Samsung’s commitment to empowering businesses through innovation, unifying their B2B messaging and positioning them as a trusted partner for businesses.
Optimizing the B2B site
Working with UX researchers, we designed a split website experience catering to both individuals and IT decision-makers. This approach allowed users to switch between tailored content, ensuring each audience could quickly find relevant information.
The site
The site featured modern iconography, dynamic animations, and sharp product photography, creating an engaging, professional experience. Every visual element reinforced Samsung’s B2B brand while enhancing usability for business audiences.
By refining Samsung’s B2B messaging and optimizing their site for diverse users, we helped position Samsung as a key player in the business solutions space.
