Verizon
Overview
After Verizon's comprehensive rebrand, we were tasked with redefining its digital identity. This included developing a new illustration style, iconography, boot-up animations for devices, and mobile UI guidelines.
We then applied these elements to create a more streamlined and intuitive mobile device upgrade experience. Additionally, we launched a new Brand Central site, serving as an internal style guide to unify the brand's look, tone of voice, and overall style.
Art direction, design & illustration
SapientNitro
Verizon
2016
Agency
Role
Year
Client
New Bootup Animation
Verizon tasked us with collaborating with an animation studio to create a new device bootup splash screen animation that aligned with their updated brand guidelines. After refining multiple concepts, Verizon selected one of our designs to represent their refreshed brand identity. This animation now greets 112.6 million Verizon Wireless customers each time they power on their devices, providing a seamless integration of the brand's new visual direction for millions of users nationwide.
A new icon style
We were also tasked with creating a new icon style that would align with their updated brand guidelines while ensuring full accessibility. The challenge was to design icons that felt fresh and consistent with the new visual direction, yet also met accessibility standards for clarity and legibility.
I was personally responsible for many of the illustrations, refining them to maintain simplicity, strong contrast, and clear symbolism. This allowed us to create a cohesive set of icons that not only supported Verizon's brand identity but also ensured that all users, regardless of visual ability, could easily interact with the brand’s digital touchpoints.
Brand Central site and upgrade experience
Additionally, we launched a new Brand Central site, serving as an internal style guide to unify the brand's look, tone of voice, and overall style. We then applied these elements to create a more streamlined and intuitive mobile device upgrade experience.
Results:The project successfully delivered a cohesive brand experience, enhancing the product experience for 112.6 million customers while ensuring full accessibility.
